News, strategies, and resources for marketing teams

Marketing software can revolutionize your campaign execution. Embrace the power of campaign management tools to enhance efficiency and achieve better results in your marketing efforts.

We all understand the need for organizational redundancy and robust internal documentation. But while the practice of documentation is common on certain teams (engineering and people ops), it’s noticeably less so on marketing teams. It’s time for that to change...

Anyone who has presented to a roomful of senior leadership has felt the stress. Here are 6 preparation tips to deliver clear, effective, and successful presentations.

A well designed and maintained content calendar helps your team brainstorm, organize, and execute projects, while giving stakeholders clear visibility into your marketing roadmap. Here’s our guide to creating an effective one.

First-party data.. third-party cookies.. If you’re a marketer, advertiser, or work in data engineering, you’ve probably been hearing these terms a lot recently. But what exactly does it all mean and how does it impact your work and your business?

The world of marketing automation may feel daunting if you’re a startup or small business. But this couldn’t be more of a misconception and a missed opportunity. Here’s our guide to getting started and 7 affordable, must-have tools we recommend.