News, strategies, and resources for marketing teams

Anyone who has presented to a roomful of senior leadership has felt the stress. Here are 6 preparation tips to deliver clear, effective, and successful presentations.

A well designed and maintained content calendar helps your team brainstorm, organize, and execute projects, while giving stakeholders clear visibility into your marketing roadmap. Here’s our guide to creating an effective one.

First-party data.. third-party cookies.. If you’re a marketer, advertiser, or work in data engineering, you’ve probably been hearing these terms a lot recently. But what exactly does it all mean and how does it impact your work and your business?

The world of marketing automation may feel daunting if you’re a startup or small business. But this couldn’t be more of a misconception and a missed opportunity. Here’s our guide to getting started and 7 affordable, must-have tools we recommend.

BIMI builds trust with your customers by helping them quickly identify your business in their inbox. It's easy to set up—learn how!

Many SMBs tell us they think SMS marketing is for larger companies. That couldn't be farther from the truth. Learn how to start building a texting relationship with your customers—and scale engagement and revenue.