Marketing is a key ingredient to any business’s overall success. Without a strong and effective marketing motion, how would you reach customers, learn about their needs, and unlock new growth opportunities?
That said, simply having a marketing strategy isn’t enough. In today’s landscape, efficiency is key. This means being able to execute campaigns swiftly and cost effectively. Efficiency can be the difference between a sustainable marketing organization and one that falls flat.
Enter marketing software—a tool or collection of tools that are designed to streamline marketing processes and supercharge your efforts. Below, we share 7 ways that you can use marketing software to speed up any kind of campaign execution.
To start accelerating marketing efforts, you must first establish a solid foundation for planning and organization. This involves defining your goals, identifying your target audience, crafting compelling messaging, and outlining desired outcomes. As obvious as this step may seem, a disproportionately large number of businesses don’t have a marketing plan in place. As of June 2023, a whopping 45% of companies surveyed by Smart Insights said they didn’t have a clearly defined marketing strategy.
A well-organized infrastructure sets the foundation for rapid campaign execution. We recommend using software that’s tailored specifically to the needs of marketers—not an all-in-one project management tool that is department-agnostic. A collaborative tool like Plot, which was built for marketers, can help your team get on the same page from start to finish, ensuring all your campaigns are accessible and ready for execution.
A key benefit to campaign management software is the widespread availability of pre-built templates. Most tools today offer expertly crafted templates for any kind of marketing activation, like email flows, social media posts, or landing pages.
Templates significantly reduce the time and effort required to build a campaign. Of course, most templates will need some kind of customization; we wouldn’t recommend using them straight out of the box. Rather, templates are meant to be starting points so you don’t have to build everything from scratch.
By leveraging ready-made resources like templates, you can focus more on the strategic aspects of your campaign instead of getting bogged down by formatting and design details.
Marketing automations (i.e. workflows) are powerful elements of most, if not all, marketing campaign softwares. You can automate repetitive tasks such as sending triggered emails, scheduling social media posts, and updating contact lists. As you implement more automations, you’ll set yourself up to execute tasks efficiently and accurately. This gives you and your team more time to focus on higher-impact activities and ideate new ways to push your product or service forward.
Most modern marketing tools are equipped with advanced segmentation and personalization features. This helps you tailor campaigns to specific audience segments, leading to higher engagement and conversion rates.
If you’re just getting started with personalization, try implementing something simple like addressing your recipients by first name, or referencing the name of their company in your message. Personalization delivers more relevant and impactful messaging to your audience, leading to happier customers and a higher likelihood of conversion.
Integrations enable you to share data across multiple platforms so you can be confident that you and your team are working from the same data set. They create a cohesive marketing ecosystem, which in turn facilitates efficient campaign execution.
For example, if you’re a real estate company looking to market properties online, you might hook your marketing software up to the best real estate management software to automate things like outreach, follow-up, invoicing, and more.
Before introducing any new software to your workflow, it’s critical to verify that it connects seamlessly with other items in your tech stack, like your CRM, analytics platform, or website builder.
Collaboration is key to efficient campaign execution. Campaign management tools often include built-in collaboration features that enable asynchronous work like commenting, task assignment, and status tracking.
Collaborative workflows result in smooth planning processes, as they mitigate bottlenecks and enhance team productivity. So, whether you’re creating a content calendar or brainstorming an influencer campaign for a new product launch, it’s critical to equip your team with software that promotes collaboration so nothing falls through the cracks.
Last but certainly not least, teams should be using analytics to understand and improve their marketing efforts. Depending on the stage of your business, you might opt for a more powerful solution like Mixpanel or June. That said, many marketing softwares are equipped with built-in reporting capabilities that let you track campaign performance and other key metrics. For example, your email management system will surface standard metrics like open rate, click rate, unsubscribe rate.
We encourage you to review insights early and often so you can identify areas for improvement, optimize your campaigns, and make data-driven decisions for future activations.
A good marketing software can significantly speed up campaign execution and help you achieve better results faster. If you aren’t using marketing campaign tools yet, start now! It’s never too late to make your processes more efficient and watch your marketing productivity soar.