Ready-to-use Lifecycle Journey Templates

From lead nurture to cart abandon to winback, choose from 20+ optimized email flow templates to kickstart your next lifecycle project.

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SaaS

Services

B2C

Subscription

Conversion

Lead Nurture

Engagement

Retention

Transactional

B2B

Ecommerce

Post Purchase Series Email Flow Diagram

Post Purchase Series

Guide customers through product how-tos or other useful information after they make a purchase.

Referral Campaign Email Flow Diagram

Referral Campaign

Encourage sharing by implementing a referral program among your most engaged customers.

Welcome Series Email Flow Diagram

Welcome (Ecommerce)

Offer a warm welcome to new list subscribers and introduce them to your products and brand.

Cart Abandon Email Flow Diagram

Recover high-intent shoppers who added an item to their cart, but didn't complete the purchase.

Browse Abandon Email Flow Diagram

Re-engage shoppers who viewed your products but didn't start checkout.

Referral Activation Email Flow Diagram

Referral Activation

Prompt your customers' referrals to make their first purchase.

Refillable SKU Email Flow Diagram

Encourage customers of refillable SKUs (e.g. body care, coffee) to subscribe or remind them to refill.

Sunset Email Flow Diagram

Phase out customers who no longer engage with your brand to ensure a clean list.

Back in Stock Email Flow Diagram

Drum up excitement for a back in stock item and give VIP customers first access.

Winback Email Flow Diagram for Ecommerce

Winback (Ecommerce)

Recoup lost revenue by reengaging customers who recently canceled their subscription.

Reengagement Email Flow Diagram

Reengagement Series

Reenage inactive customers with a discount or by showing them what they've missed.

7-Day Free Trial Email Flow Diagram

7-Day Free Trial

Ensure 7-day trial users experience the value of your product in order to convert them to paying customers.

14-Day Free Trial Email Flow Diagram

14-Day Free Trial

Ensure 14-day trial users experience the value of your product in order to convert them to paying customers.

30-Day Free Trial Email Flow Diagram

30-Day Free Trial

Ensure 30-day trial users experience the value of your product in order to convert them to paying customers.

Winback Series Email Flow Diagram

Recoup lost revenue by reengaging customers who recently canceled their subscription.

Churn Risk Email Flow Diagram

Prevent churn by identifying and reengaging lapsed or inactive customers.

Webinar Sequence Email Flow Diagram

Webinar Sequence

Leverage lead-generation webinars to follow-up with, engage, and acquire new customers.

Event Sequence Email Flow Diagram

Leverage lead-generation events or conferences to follow-up with, engage, and acquire new customers.

NPS Survey Email Flow Diagram

Measure customer satisfaction and collect user feedback.

Shipping Confirmation Email Flow Diagram

Shipping Confirmation

Notify customers that their order has shipped.

Order Confirmation Email Flow Diagram

Order Confirmation

Notify customers that their order was placed.

Milestone Celebrations Email Flow Diagram

Birthday / Milestones

Show your customers you care by celebrating them on their special days.

Welcome Series Email Flow Diagram for B2B

Welcome Series (B2B)

Offer a warm welcome to new list subscribers and introduce them to your products.

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