Also known as a renewal or replenishment flow, the refillable SKU flow provides an important reminder for your customers to purchase from you again—either before they run out of your product or as soon as they’re finished.
This can be done through a variety of messaging types, such as email, push, or in-app messages. The key is to give your customers enough time to reorder before they actually need your product.
There are several reasons to implement a Refillable SKU flow:
The refillable SKU flow typically contains 1-2 emails. It is triggered by the Order Shipped event, and is sent after a time delay (e.g. 4 weeks after last shipment). The time delay will vary based on your product or service.
For example, let’s say you run a toothpaste business. Based on your usage data, you’ve established that households take an average of 45 days to finish one tube of toothpaste. Since your product comes in 3- or 6-packs, you send a unique version of your refillable SKU email to each cohort: one version for 3-pack buyers on Day 120, and one version for 6-pack buyers on Day 260.
Now, it’s time to build your flow:
The refillable SKU flow is a great way to drive sales among your existing customers, build loyalty, and improve the customer experience. It's a simple automation that will help you build rapport with your community while directly impacting your bottom line.