Email Templates To Improve Retention

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Acquiring customers is great, but retaining them is even better. Use these retention email flow templates to target existing customers with content that increases loyalty, engagement, and satisfaction.

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Milestone Celebrations Email Flow Diagram

Birthday / Milestones

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Show your customers you care by celebrating them on their special days.

Churn Risk

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Prevent churn by identifying and reengaging lapsed or inactive customers.

NPS Survey

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Measure customer satisfaction and collect user feedback.

Post Purchase Series

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Guide customers through product how-tos or other useful information after they make a purchase.

Reengagement Series

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Reenage inactive customers with a discount or by showing them what they've missed.

Refillable SKU

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Encourage customers of refillable SKUs (e.g. body care, coffee) to subscribe or remind them to refill.

Sunset Flow

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Phase out customers who no longer engage with your brand to ensure a clean list.

Winback Email Flow Diagram for Ecommerce

Winback (Ecommerce)

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Recoup lost revenue by reengaging customers who recently canceled their subscription.

Templates for Retention

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