Shipping Confirmation

Notify customers that their order has shipped.
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Shipping Confirmation Flow Diagram

What is a Shipping Confirmation flow?

The shipping confirmation flow typically includes just one touchpoint (usually an email). This email is to notify your customer that their order has shipped.

Depending on the carrier or shipping platform you use, you may also provide updates for additional events, such as when the package is on its way, delays in transit, delivery attempts, and delivery. A customer must opt in to receive these updates, usually when they place their order. You might also include a sign up link to receive text alerts in the shipping confirmation email.

Here are some ways a customer can sign up for text alerts:

Consider using a platform like Narvar to build out a custom post-purchase experience. Here, customers can view tracking information, view order status, manage returns, and more.

Setting up your flow

The shipping confirmation flow contains just one email. It’s triggered immediately after an Order Shipped event.

This is a transactional email so it should be short, clear, and informative. Some important information to include:

  • Tracking link
  • Carrier (e.g. USPS, FedEx)
  • Estimated delivery date
  • Applicable instructions (e.g. signature required, must be over 18)
  • How to contact customer support

Your customers will appreciate having this information readily available so they can follow their package in transit.


That’s it! While it’s an important touchpoint, the shipping confirmation email is fairly simple and straightforward. Here’s a sample template you can use for your ecommerce business:

Example Shipping Confirmation Email
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