Welcome (Ecommerce)

Offer a warm welcome to new list subscribers and introduce them to your products and brand.
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Email Welcome Series Flow Diagram

What is a Welcome Series?

Email flows (also referred to as sequences, series, or marketing automations) are powerful tools for nurturing leads, engaging customers, and increasing sales.

The Welcome Series is perhaps one of the most important flows a company will initiate. It serves as a valuable first introduction of your company and products, and engages potential customers who were curious enough to join your list.

A great Welcome Series:

  • Provides more context and information about your company and products
  • Builds rapport, trust, and affinity with new subscribers
  • Encourages new subscribers to buy from you
  • Turns new members into fans and advocates

Setting up your flow

Your Welcome Series generally includes 3-5 emails, sent over the course of a week or two. If your subscribers also opted in to SMS, you can include these, but be mindful of not coming across as overwhelming or spammy (SMS is typically reserved for existing customers who you’ve built a relationship with).

The number of days between each email or SMS touchpoint will depend on your business and what you want to achieve. We recommend waiting 2-3 days between each send.

Here are a few key topics to include in your sequence:

  • Thank you for joining our newsletter
  • Share the story behind your company and products and what sets you apart
  • Encourage customers to explore your website or blog
  • Offer a discount or incentive to shop
  • Provide a way to contact you if they have questions

While the welcome series is a great opportunity to engage new subscribers and introduce them to your company, it's also important not to overload them with too much information at once. Keep each email concise and focus on one main message or call-to-action. Remember, your main goal here is to turn a new subscriber into a paying customer.

Collaborate on this lifecycle flow in Plot

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