Email flows (also referred to as sequences, series, or marketing automations) are powerful tools for nurturing leads, engaging customers, and increasing sales.
The Welcome Series is perhaps one of the most important flows a company will initiate. It serves as a valuable first introduction of your company and products, and engages potential customers who were curious enough to join your list.
A great Welcome Series:
Your Welcome Series generally includes 3-5 emails, sent over the course of a week or two. If your subscribers also opted in to SMS, you can include these, but be mindful of not coming across as overwhelming or spammy (SMS is typically reserved for existing customers who you’ve built a relationship with).
The number of days between each email or SMS touchpoint will depend on your business and what you want to achieve. We recommend waiting 2-3 days between each send.
Here are a few key topics to include in your sequence:
While the welcome series is a great opportunity to engage new subscribers and introduce them to your company, it's also important not to overload them with too much information at once. Keep each email concise and focus on one main message or call-to-action. Remember, your main goal here is to turn a new subscriber into a paying customer.
